It’s the goal of human resources to attract, select, develop and retain talent. But while you’re vetting a candidate, be aware that they have already formed an idea of your company through your employer brand image.
Just as brand image forms the basis for consumer decisions, an employer’s brand image affects job seekers’ decisions during the recruitment and application process. Naturally, applicants tend to prefer organizations with a strong brand image to those with weak or negative brand identities.
Attitude is Everything
It’s important to understand why an employer brand image matters for your company. Your brand communicates who you are and encompasses an organization’s mission, core values, culture and attitude.
A positive employer brand communicates that the organization is a good employer and a great place to work. A negative employer brand, on the other hand, can make it difficult to hire talented candidates.
“55% of job seekers report avoiding certain companies after reading negative reviews,” says Stacy Pollack of Glassdoor. Those negative reviews often result from job seekers who reported negative interactions with potential employers during the interview process.
Signet Optimizes Your Hiring Procedures
To optimize your job recruiting and talent acquisition processes, you need an employer branding strategy. This can:
- Increase the qualified candidate pool
- Save money by reducing promotion of open job positions and training of new recruits
- Improve word of mouth about your company, especially on social media
“Job candidates search the Internet to see if your brand or work culture gets discussed negatively,” says Signet Screening President and CEO Matt Messersmith. “You need to take control of your company’s reputation through collaboration with executives, marketing, employees working as brand advocates and human resources.”
HR’s role is representing the company during the recruitment and interview process. “This is where Signet comes in,” says Messersmith. “We help you develop methodologies to optimize your hiring procedures.” The Signet team recommends the right blend of screening, testing and reference tools to create an effective, economical hiring approach.
If you do decide against hiring someone due to background check results before or after an employment offer, Signet guides you through the correct process to ensure fair treatment and prevent damage to your company’s reputation.
For More Information
Our experienced Signet Screening team helps develop a positive employer brand image through effective hiring processes. Follow us on Facebook, Twitter and LinkedIn for additional information on pre-employment screening assistance.
